Privacy
Policy.

This Privacy Statement ("Statement") applies to the website located at up2uentertainment.com and any other websites owned and operated by Up 2 U Entertainment, LLC that direct the viewer or user to this Statement. In this Statement, the terms "Up 2 U Entertainment," "we," "our," and "us" refer to Up 2 U Entertainment, LLC and its affiliates. Websites that are owned and operated by Up 2 U Entertainment may contain links to websites that are owned and operated by other companies. This Statement does not apply to websites and services that are owned and operated by third parties.

Up 2 U Entertainment is a single-location entertainment venue in Albany, Georgia. Our services are intended for U.S. customers, and our website is not directed to residents of the European Union, the United Kingdom, or California. We do not knowingly market to or solicit business from individuals in those jurisdictions, and the privacy frameworks of those jurisdictions (GDPR, UK GDPR, CCPA/CPRA) are not the basis on which we operate. If you are a resident of one of those jurisdictions and you provide personal information to us inadvertently, you may contact us using the details at the end of this Statement to request deletion.

Information We Collect

As you use our services, we collect certain information about you and the services you use. The information we collect falls into three different categories:

Information You Give Us

We collect information you provide when using our services, such as when you visit our website, make a reservation, submit a contact or party inquiry form, or purchase a gift card. This may include your:

• Name, email address, phone number, and postal address
• Organization or business name (e.g., for group event inquiries)
• Event details such as party size, preferred date and time, and event type
• Messages and communications you send to us
• How you heard about us (referral source)

Payment Information: We do not directly collect or store your credit card number, CVV, or other payment card details. When you make a booking or purchase a gift card through our website, payment information is collected directly by our third-party payment processors through their own secure embedded interfaces. Please review their respective privacy policies for details on how they handle your payment information.

Information We Collect Automatically

When you interact with our services, we collect data about your activity, including:

• Device and Website Use Information: This includes device type, browser, IP address, domain name, referral websites, web pages visited, and interaction with ads. We use cookies, web beacons, and similar technologies for data collection.
• IP Address: Your IP address is collected when you submit any form on our website. It is used for bot verification (via Cloudflare Turnstile) and is not stored in any long-term database.
• Location Information: We may collect general geolocation data when you use a mobile device or access our website. You can disable location services in your device settings.
• In-Venue Camera Information: Cameras at our venue in Albany, GA are used for security and operational purposes. Recordings are retained for a limited period and are not shared except as required by law or for safety investigations.

Information From Other Sources

We may collect publicly available information from blogs, social networks, or other third-party sources. This helps us enhance accuracy, improve services, and provide personalized experiences.

How We Use the Information We Collect

We use collected information to:

• Process reservations, bookings, and gift card purchases.
• Respond to contact form inquiries and party/event inquiries.
• Communicate about orders and services.
• Provide customer support.
• Maintain and improve our services and website.
• Prevent fraud, bot abuse, and security breaches.
• Comply with legal requirements.

How We Share the Information We Collect

We do not sell your personal information. We may share your information in the following circumstances:

• With Service Providers: We share data with vendors who help with payment processing, website hosting, email delivery, customer relationship management, marketing, and other business operations. See "Third-Party Service Providers" below for a complete list.
• During Business Transactions: In the event of a merger, acquisition, or asset transfer involving Up 2 U Entertainment, LLC, customer information may be included as a business asset.
• To Protect Lawful Interests: We may disclose data when required by law, to enforce agreements, or protect the safety of our company, employees, and customers.
• For Marketing Purposes: We may share anonymous, aggregated statistics with partners. This data cannot be used to identify you individually.
• With Your Consent: We will share personal data only when directed or approved by you.

Third-Party Service Providers

We work with third-party service providers to operate our website and business. Each provider may collect or receive data as described below and is subject to its own privacy policy:

• Google (Google Tag Manager, Google Analytics 4): Analytics, event tracking, and tag management. Collects website usage data, device information, and anonymized IP addresses.
• Cloudflare: Website hosting, DNS, DDoS protection, and Turnstile bot verification. Processes IP addresses and request metadata.
• Resend: Transactional email delivery for form submissions (contact form, party inquiries). Receives the data you submit in our forms.
• Booking and gift card processors: Online booking, scheduling, and gift card purchases. Embedded on our website. Collect booking and payment information directly through their own platforms; we do not receive or store payment card data.

How We Use Cookies and Similar Technologies

We use cookies, web beacons, and other technologies to collect information about website usage, enhance functionality, analyze performance, and personalize user experiences.

• Essential Cookies: Required for website functionality, including bot protection (Cloudflare Turnstile).
• Performance Cookies: Help analyze traffic and improve user experience (Google Analytics).
• Third-Party Embed Cookies: Booking and gift card widgets may set their own cookies when you interact with them.

When you first visit our website, a cookie consent banner allows you to accept all cookies or customize your preferences by category. You can change your choices at any time using the "Cookie Settings" link in the footer of any page. You can also manage cookies through your browser settings. Additional opt-out options are available at www.aboutads.info and www.networkadvertising.org.

Data Retention

We do not operate a user database. Form submissions (contact inquiries, party/event requests) are delivered via email to the relevant team and are retained according to our standard business email retention practices. We do not store form submission data on our web servers beyond the time needed to deliver the email.

Analytics data collected through Google Analytics is retained for 14 months from your last interaction with our website. If you return to our site within that window, the retention period resets. Third-party services retain data according to their own privacy policies and retention schedules.

Your Choices

• Promotional Communications: You can opt out of marketing emails and texts by following the unsubscribe instructions in communications or contacting us at up2ualbany@gmail.com.
• Location Tracking: Disable location services in your device settings if you do not wish to share location data.
• Cookies: You can manage your cookie preferences using the "Cookie Settings" link in the footer of any page, or through your browser settings. Note that disabling cookies may affect website functionality.
• Data Access and Deletion: To request access to, correction of, or deletion of your personal information, contact us using the details below. We will respond within 30 days.

Security Measures

We implement security safeguards including encryption (HTTPS/TLS), firewalls, DDoS protection (Cloudflare), bot verification (Cloudflare Turnstile), and access controls to protect personal data. While we strive to secure your information, no system is 100% secure.

We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about a child, please contact us as described below.

Data Breach Notification

In the event of a data breach that affects your personal information, we will notify affected individuals and relevant authorities as required by applicable state and federal law. We will make reasonable efforts to provide notification promptly and in accordance with applicable legal requirements.

Updates to This Privacy Policy

We may update this policy periodically. If significant changes are made, we will notify users by updating this page and adjusting the "Effective Date." Please review this policy regularly for updates.

Contact Us

For questions or concerns regarding this privacy policy, contact us at: